Marketing within the Marketing Cycles for Freelance Paralegals
We are always going to be marketing to our ideal client in different stages of the marketing cycle. Though our ideal client doesn't change, what we focus on in terms of content, education, etc., should diversify so that we are speaking to our same ideal client in those different cycles.
Here we uncover the unique characteristics, considerations and needs of our ideal client in these different stages, and how you can tailor your marketing around that, as freelance paralegals navigate the marketing world.
We are always going to be marketing to our ideal client in different stages of the marketing cycle. Though our ideal client doesn't change, what we focus on in terms of content, education, etc., should diversify so that we are speaking to our same ideal client in those different cycles.
Here we uncover the unique characteristics, considerations and needs of our ideal client in these different stages, and how you can tailor your marketing around that, as freelance paralegals navigate the marketing world.
We are always going to be marketing to our ideal client in different stages of the marketing cycle. Though our ideal client doesn't change, what we focus on in terms of content, education, etc., should diversify so that we are speaking to our same ideal client in those different cycles.
Here we uncover the unique characteristics, considerations and needs of our ideal client in these different stages, and how you can tailor your marketing around that, as freelance paralegals navigate the marketing world.